Agency: Crispin Porter & Bogusky

Content Management

After repeated success working with Coke Zero’s social scheduling and post content, Scott was approached by the Kraft team and asked if he could take over their Facebook campaigns.

Scott happens to be a talented chef and believed the best idea would be to post holiday themed recipes featuring Kraft foods.

Job Details

Scott created Facebook posts based on suggested recipes from the Kraft website and included ingredients owned by the company to further solidify brand positioning.